Product Strategy

This week’s discussion focuses on Chapters 6 and 7: Product Strategy and New Product Development. Following your review of the material from the chapter readings, prepare to take a stand on the following issue: With Products, Is It Form or Function?

The “form versus function” debate applies in many arenas, including marketing. Some marketers believe that product performance is the end all and be all. Other marketers maintain that the looks, feel, and other design elements of products are what really make the difference.

In your post, use the material from the chapter readings and academic journal articles to support your position: Product functionality is the key to brand success versus product design is the key to brand success.

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