Review the article“Seats of Gold”and determine whether Proportionate Reason or the concept of Principle of Fairness is the basis for this team’s pricing strategy.

As the marketing manager for a nationally recognized

As the marketing manager for a nationally recognized

Question

As the marketing manager for a nationally recognized, but small market sports team, you have been given the responsibility of evaluating your current seating cost structure and pricing strategy. In completing your research, you have uncovered a recent article which speaks to several concerns on pricing as a marketing tool within a particular sport (see link below). A concern you have is that attendance for your team has held at the same level for the past five years. In addition, you want to develop a pricing strategy that is philosophically aligned with the concept of Proportionate Reason.

  • Review the article“Seats of Gold”and determine whether Proportionate Reason or the concept of Principle of Fairness is the basis for this team’s pricing strategy.
  • Determine if profit is the sole evaluative criteria for your team’s performance.
  • Develop an ethical pricing strategy that in your best judgment will drive revenue, increase attendance, improve loyalty, and will serve as a positive benefit for the community.

**LINK FOR ARTICLE: http://sports.espn.go.com/espn/eticket/story?page=091005yankeestickets

As the marketing manager for a nationally recognized


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